The point of the long tail is to acquire a wide range of customers by creating a “place where you can get everything” by stocking a lot of deadly products. Video distribution service and electronic content distribution serviceĪdvantages of long tail Stable profits can be made.Check inventory management and break-even point of sales cost.Streamlining the system to meet customer needs.Niche product promotion and segment selection.It’s not just about having the same number of items.
Difficult to achieve in a physical store.This phenomenon is sometimes called the long tail.Ĭontrary to the long tail, there is a business model called blockbuster that makes all profits from some of the best-selling products, and this model is adopted by movie companies, ender entertainment companies, pharmaceutical companies, etc. Only the royal companies can enter the expensive place request, and even small and medium-sized companies that wash the tail can publish. However, even rare products that are rarely sold on the Internet, which is not restricted by stores, can be sold stably when dealing with nationwide commercial areas, and in turn, mass advertising in the world of advertising. The name comes from the fact that it looks like a dinosaur’s body.īefore the advent of direct sales business models such as the Internet, it was necessary to have products in the limited space of storefront space, and for that purpose, it was necessary to leave the best-selling products and cut the lines to death. When the sales volume of products on the Internet is graphed on the vertical axis and the products sold are graphed on the horizontal axis, the left end is high and the right end is low. The long tail was published by Chris Anderson, editor-in-chief of the American business magazine “Wired”. Until now, it has been thought that it is the best-selling products that bring profits to the company, not the deadly products, but due to the spread of the Internet, the promotion cost of deadly products is increasing.
The long tail is a business model that not only sells well-selling products, but also has a large number of dead-line products that hardly sell, and matches dead-line products with people who have their needs to increase sales.
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